The Call To Action
Confirmed Speakers And Facilitators
Countdown To Summit
A behavioral science based approach to workplace personalization and inclusion
Course Description
The maturity model was introduced to the world of business through the practice of change management. It is a standard practice used to assess and understand how a company navigates organization change. As it relates to the future of work and the advancement of enterprise technology, how will companies assess, measure and hold teams and business accountable for building a workplace that reflects the future of work? The Reframe cultural maturity model was introduced and validated by the most innovative global brands. The ambition is to move organizations’ desire from wanting to be culturally diverse to a workplace that is culturally mature.
Course Outline
  1. Definition and background of what a cultural maturity model is and is not.
  2. What does a cultural maturity model do for teams, businesses and organizations.
  3. Cultural maturity and implications for the Future of Work.
Course Takeaways
  • Understand a modern way to build a diverse and inclusive workplace throughout the employee lifecycle.
  • Understand the pros and cons of building a culturally mature workplace at each stage of development.
  • How to assess and measure cultural maturity within the workplace.
Time: 60 minutes for the session and 30 minutes for question and answers
Re-designing the workplace employee experience
Course Description
Not so long ago within the workplace, employee engagement programs meant matching funds for his/her university. Employers measured engagement based on a level of giving. The practice of employee engagement today is a year-round activity and many organization now employ employee engagement managers. The employee experience can be tracked from the time she/he submits a resume to when the employee submits their resignation letter. With technology now in the workplace, what is the right employee experience design to unlock a culturally inclusive workplace experience?
Course Outline
  1. Definition and background of what is an employee journey.
  2. Designing and mapping your workplace employee journey.
  3. Identifying and resolving for employees opting out.
Course Takeaways
  • How to design and build an inclusive employee journey.
  • How to resolve drop-offs during the employee experience at each stage of the employee lifecycle.
  • Best practices for designing and building an inclusive employee experience.
Time: 60 minutes for the session and 30 minutes for question and answers
Workplace communications that is culturally relevant and with purpose.
Course Description
Historically workplace communications were managed in a closed environment with internal and corporate communications deciding on what gets communicated to employees. Because of this, most organizations’ content was not culturally relevant and did not convey the attributes of the brand’s purpose. Within the age of acceleration, messaging platforms (i.e. Slack), it is important to not only have the pulse of the internal organization but also externally. How quickly must an organization move to provide culturally relevant content in this new era?
Course Outline
  1. Designing an inclusive and culturally relevant employee communications plan.
  2. Writing the communication brief for employee engagement.
  3. Building an integrated employee communications platform with brand purpose at the center.
Course Takeaways
  • Understand how to design and build an integrated employee engagement strategy
  • Understand how to design and build an integrated employee engagement strategy
  • Building a responsive and agile cultural engagement plan.
Time: 60 minutes for the session and 30 minutes for question and answers
Dynamic and agile workplace content for the “platform generation”
Course Description
Workplace content delivery at the right place and right time can be tricky. For the first time in the workplace, there are four (4) generations going to work every day and knowing what content to make, when and where to distribute relevant content is a nearly impossible. For many organizations, they do not have the technology infrastructure in place for dynamic content. The big question organizations are asking is should they invest in building for within or partner to generate culturally relevant content for the workplace.
Course Outline
  1. Assessing your organization’s ability to generate culturally relevant content.
  2. Designing a content strategy for the modern workplace.
  3. Getting organization alignment on the right content cadence.
Course Takeaways
  • Identifying and choosing the right approach for producing relevant employee content.
  • Understand the cadence and who needs to be in the room.
  • Understand what matters most to the users.
Time: 60 minutes for the session and 30 minutes for question and answers
Human design throughout the employee lifecycle
Course Description
Long before there was talent, diversity and inclusion, there was the science of cross- culturalism. Developed in the 1930s, many companies globally understand the practice within the workplace but not in the United States. Workplace behavior and personalization can now be mined and crafted to reflect the values and beliefs of the company, team and individual through cross-culturalism. Human design is the next evolution and the race begins to show how to mine poly-cultural insights within the workplace.
Course Outline
  1. Understand human design and how it fits within the workplace.
  2. The role of employee insights to inform your employee experience.
  3. How human design impacts personalization and return on human capital investment.
Course Takeaways
  • What is human design and how does it work.
  • How to garner employee insights and informs personalization?
  • How to develop a workplace measurement and effectiveness plan?
Time: 60 minutes for the session and 30 minutes for question and answers
Accounting for the rest of the 98% addressable employees
Course Description
Globally only 2% of F1K are digitally enable across the enterprise. Unlike the marketplace, there is no ubiquitous HRtech platform for workplace. Within the marketplace there is a race to the top for addressable audience measurement and response. The new frontier is the workplace and getting addressable employee audience response and measurement. The question becomes, what can the workplace learn from the marketplace?
Course Outline
  1. Gain an understanding on the state of HR analytics, measurement and effectiveness.
  2. Making employee data transparent, secure and trustworthy while engaging in real time within a company’s halls.
  3. Best practices for integrating a HRTech platform for employee measurement and effectiveness.
Course Takeaways
  • What is HR analytics?
  • How to build a workplace measurement and effectiveness plan.
  • Understand HR technology partners and providers.
Time: 60 minutes for the session and 30 minutes for question and answers
Why oversampling is critical for a modern marketplace approach
Course Description
Since the early 1970s it has become easier and easier to segment audiences using quantitative tools while getting an understanding of user attitudes and behaviors. What’s been slow to change is the adoption of new quantitative research methodologies that compensate for the changing demographics globally. With the abundancy of data, why is it so hard for brands to glean cross-cultural and poly-cultural insights?
Course Outline
  1. Background and profile of what is a customer segmentation.
  2. Common mistakes when designing and fielding an inclusive customer segmentation.
  3. Designing and developing a customer segmentation for the total addressable market (TAM).
Course Takeaways
  • Insight about how to properly build an inclusive customer segmentation
  • Understanding what not to do when investing in a modern customer segmentation
  • How to gain internal alignment and use for growth acceleration.
Time: 60 minutes for the session and 30 minutes for question and answers
True insight that reflects a modern marketplace
Course Description
Unlike the workplace, the marketplace acceleration waits for no one because it is user driven. With the big five (Facebook, Amazon, Apple, Google and Microsoft) owning digital, sourcing primary data is a competitive advantage. What’s just as critical is insight and it is often overlooked because of targeting. Cross-cultural and poly-cultural insight mining is known to humanize data when done right. Understanding how to glean and operationalize cross-cultural and poly-cultural is a requirement for data and performance driven organizations.
Course Outline
  1. The history of culture within social science.
  2. Define cross-cultural and poly-cultural insight development.
  3. Operationalizing the cross-cultural and poly-cultural insights approach.
Course Takeaways
  • Understanding the future of cultural insights development and engagement.
  • Building an inclusive insights approach for a modern marketplace.
  • Making the business case for investing in a modern insights approach.
Time: 60 minutes for the session and 30 minutes for question and answers
Human engagement in a responsible way.
Course Description
There is talk of artificial intelligence (AI) machine learning (ML) and supercomputing is going to be the best way for personalizing customer experiences. However, what often gets left out is how you make the customer feel is the best way to engage and build lifelong relationships. Brands today may reach a customer but are they connecting authentically? They are letting numbers drive marketing investments when more and more data shows experiences are the way for generation X, Y and Z form lifelong relationships.
Course Outline
  1. Background and history of experience and engagement as a marketplace practice.
  2. Building an authentic and modern experience for customers
  3. How to turn customers into fans of your brand.
Course Takeaways
  • Building a modern experience and engagement strategy.
  • Creating a feedback loop for building the best customer experience.
  • Creating social capital based on how you make customers feel.
Time: 60 minutes for the session and 30 minutes for question and answers
The true meaning of the gig economy.
Course Description
The “gig” economy best illustrates to many what the future of work and the marketplace will become. Companies like Uber, Lyft, Airbnb are all examples of how consumers are using technology and personal resources to build new customer experiences. Within the world of marketing and communications, influencers are a main staple for creating thoughtful user generated content not only for their personal brands but also F1K brands. Building your brand through influencers is both an art and a science. This session will help you understand how to build an influencer strategy that reflects a modern marketplace.
Course Outline
  1. The origins of influencer content and what it means today.
  2. Why integrate an influencer strategy into your brand strategy and go-to-market plan?
  3. Choosing the right partners and valuation criteria for success.
Course Takeaways
  • Background and history of influencer content in a modern marketplace.
  • Why speed and relevance are the best evaluators of success for a modern brand.
  • Building an effective influencer content approach for your organization.
Time: 60 minutes for the session and 30 minutes for question and answers
I can see you.
Course Description
Data is not a strategy. Making the choice of what to do and not to do is the essence of strategy. To build a personal relationship and experiences with customers, you need to get beyond data and into insights. Selecting the right approach to data and analysis of the data coming at you 50 miles per hour (mph) can be paralyzing. How can organizations get around the pile of data and drive impact to the marketplace through personalization?
Course Outline
  1. Background and history of customer relationship management (CRM).
  2. What is a modern approach to marketplace personalization.
  3. Knowing how much is too much personalization before it becomes invasive to the user.
Course Takeaways
  • Understand marketplace personalization and build the best system.
  • How to transform a historically quantitative approach to a deep and personal marketplace outcome.
  • Understanding who owns customer data and how to manage an ethical data relationship.
Time: 60 minutes for the session and 30 minutes for question and answers
There is a race to 100% attribution and what’s missing.
Course Description
Marketplace technology platforms are abundant and as a result, there is a sea of customer data available to organizations. Within the marketplace there is a race to the bottom for addressable consumer audience measurement and response. The new frontier is now using automation like artificial intelligence (AI) and machine learning to accelerate consumer decisions. What is marketplace intelligence heading next?
Course Outline
  1. Understand the state of marketplace analytics, measurement and effectiveness.
  2. Build transparency, security and trust with consumer data.
  3. Best practices for integrating a measurement and effectiveness plan for the marketplace.
Course Takeaways
  • What is marketplace data and analytics?
  • How to build a marketplace measurement and effectiveness plan.
  • Understand the marketplace analytics technology partners and providers.
Time: 60 minutes for the session and 30 minutes for question and answers
Agenda
Day 1
8:00AM - 9:00AM
Breakfast Registration
9:00AM - 10:00AM
State of New York Tech Ecosystem for the Workplace
10:00AM - 11:30AM
Cultural Maturity 101 Customer Segmentation for the Total Addessable Market (TAM)
11:30AM - 1:00PM
A Modern Workplace for the New Marketplace A Cross-Cultural and Poly-Cultural Approach From the Inside, Out
1:00PM - 2:00PM
Lunch and Networking Break
2:00PM - 3:30PM
Employee Experience and Engagement in the Age of Acceleration Customer Experience and Engagement in the Age of Acceleration
3:30PM - 5:00PM
Cultural Content Delivery in the New Workplace Cultural Content in the New Marketplace
5:00PM - 7:00PM
DAY 1 CLOSING AND NETWORKING
Day 2
8:00AM - 9:00AM
Breakfast Registration
9:00AM - 10:00AM
State of New York Tech Ecosystem for the Marketplace
10:00AM - 11:30AM
Workplace Personalization and the Employee Experience Marketplace Personalization and the Customer Experience
11:30AM - 1:00PM
Workplace Measurment and Effectiveness Marketplace Measurement and Effectiveness
1:00PM - 2:00PM
Lunch and Networking Break
2:00PM - 3:30PM
B2B New Front and 'Beta' Platform Release
3:30PM - 5:00PM
DAY 2 CLOSING AND NETWORKING
Workplace
Marketplace
Curriculum
Workplace
Cultural Maturity
101
A behavioral science approach to workplace personalization and inclusion
A Modern Workplace For The New Marketplace
Re-designing the workplace employee experience
Employee Engagement In The Age Of Acceleration
Workplace communications that is culturally relevant and with purpose.
Cultural Content In The New Workplace
Dynamic and agile workplace content for the 'platform generation'.
Workplace Personaliztion And The Employee Experience
Human design throughout the employee lifecyce.
Workplace Meaurement And Effectiveness
Accounting for the rest of the 98% addressable employee audience.
Marketplace
Customer Segmentation For The Total Addressable Market
Why oversampling is critical for a modern marketplace approach?
A Cross-Cultural And Poly-Cultural Approach From The Inside, Out
True insight that reflects a modern marketplace.
Customer Experience And Engagement In The Age Of Acceleration
Human engagement in a responsible way.
Cultural Content In The New Marketplace
The true meaning of the gig economy.
Marketplace Personaliztion And The Employee Experience
I can see you.
Marketplace Meaurement And Effectiveness
What does it mean to be truly addressable?
Our Difference
Access To All Sessions
Executive Education And Certification
On-Going Cultural Executive Education Post Summit
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