Countdown To Summit
Why Attend?
The Agenda
For Workplace Leaders
For Marketplace Leaders
Day 1 Day 2
8:00 - 9:00AM Breakfast Registration Breakfast Registration
9:00 - 10:00AM Welcome State of Industry Keynote Breakfast
10:00 - 11:00AM Enterprise Maturation Segmentation The Employee Movement Brief The Consumer Movement Brief
11:00 - 12:00AM Community Building Developing Cross and Poly - Cultural Insights
12:00 - 2:00PM Keynote Luncheon Keynote Luncheon Total Market Brand Index Award
2:00 - 3:00PM Employee Engagement Consumer Engagement Cultural Content Delivery Cultural Content Delivery
3:00 - 4:00PM Workplace Personalization Marketplace Personalization
4:00 - 5:00PM Scaling Diversity & Inclusion Scaling Marketing Workplace Measurement and Effectiveness Marketplace Measurement and Effectiveness
5:00 - 6:00PM Technology In The Workplace Technology In The Marketplace
Workplace
Marketplace
Day 1
/
Day 2
8:00 - 9:00AM BREAKFAST AND REGISTRATION
9:00 - 10:00AM BREAKFAST KEYNOTE ADDRESS WELCOME AND STATE OF THE INDUSTRY
10:00 - 11:00AM Enterprise Maturation What you will learn in this session?
What is enterprise maturation and how does it impact the workplace of the future. The five stages of culture and what it means in the workplace. How to assess and build a culturally mature workplace throughout the employee lifecycle.
11:00 - 12:00PM Developing Cross-Cultural and Poly-Cultural Insights What you will learn in this session?
When are you ready to move beyond mono and multi-cultural workplace? What do you need to build cross-cultural and poly-cultural insights? Implications of building a modernize workplace approach.
12:00 - 2:00PM LUNCHEON KEYNOTE AND BREAK
2:00 - 3:00PM Employee Engagement What you will learn in this session?
What is a modern version of employee engagement in the age of acceleration. How to build an employee engagement strategy beyond corporate social responsibility. How to measure and report impact throughout the employee lifecycle.
3:00 - 5:00PM Workplace Personalization What you will learn in this session?
What is an employee segmentation? What is employee relationship management? What are the workplace requirements to build and deploy an employee segmentation? What are the organization implications for using an employee segmentation to build cultural maturation?
5:00 - 6:00PM Technology In The Workplace What you will learn in this session?
The state of HRtechnology in the workplace today. What are the requirements for a tech enabled workplace? What are the pros and cons of modernizing the workplace using HRTechnology?
6:00 - 8:00PM DAY 1 CLOSE AND NETWORKING
8:00 - 9:00AM BREAKFAST AND REGISTRATION
9:00 - 10:00AM BREAKFAST KEYNOTE ADDRESS
10:00 - 12:00PM The Employee Movement Brief ™ What you will learn in this session?
What does it mean to have a modern corporate communications group in the age of acceleration? What is a Movement Brief™ for the workplace? What are the requirements for developing an employee movement idea.
12:00 - 2:00PM LUNCHEON KEYNOTE AND BREAK
2:00 - 4:00PM Cultural Ccontent Delivery What you will learn in this session?
How to build a workplace strategy for culturally maturing workplace. How to make culturally engaging content for the workplace. How to evaluate and select cultural content partners.
4:00 - 6:00PM Measurement And Effectiveness What you will learn in this session?
Why the role of HR Analytics in the workplace? What are the requirements for integrating culture maturation within HR Analytics? What is a HR Analytics strategy and measurement plan?
6:00 - 8:00PM DAY 2 CLOSE AND NETWORKING
Day 1
/
Day 2
8:00 - 9:00AM BREAKFAST AND REGISTRATION
9:00 - 10:00AM BREAKFAST KEYNOTE ADDRESS WELCOME AND STATE OF THE INDUSTRY
10:00 - 11:00AM Building An Inclusive Segmentation For The Total Addressable Market What you will learn in this session?
How to build an inclusive segmentation for the total addressable market (TAM). The pros and cons for developing a segmentation for the TAM. You’ve made the investment, now what?
11:00 - 12:00PM Developing Cross-Cultural and Poly-Cultural Insights What you will learn in this session?
When are you ready to move beyond mono and multi-cultural insights? What do you need to build cross-cultural and poly-cultural insights? Implications of building a modernize marketplace approach.
12:00 - 2:00PM LUNCHEON KEYNOTE AND BREAK
2:00 - 3:00PM Consumer Engagement What you will learn in this session?
How to develop a modern consumer engagement strategy? What do you need to build a modern consumer engagement go-to-market approach? How to build an inclusive consumer engagement go-to-market approach.
3:00 - 5:00PM Marketplace Personalization What you will learn in this session?
What is a customer segmentation? What is consumer relationship management (CRM)? What are the requirements to build, deploy and personalize a customer segmentation? What are the organization implications for using an customer segmentation to build cultural maturity?
5:00 - 6:00PM Technology In The Workplace What you will learn in this session?
The state of MARtechnology in the marketplace today. What are the requirements for a tech enabled marketplace? What are the pros and cons of modernizing the marketplace using MARTechnology?
6:00 - 8:00PM DAY 1 CLOSE AND NETWORKING
8:00 - 9:00AM BREAKFAST AND REGISTRATION
9:00 - 10:00AM BREAKFAST KEYNOTE ADDRESS
10:00 - 12:00PM The Consumer Movement Brief ™ What you will learn in this session?
What is a Movement Brief™ for the marketplace? The difference between a creative brief and movement brief. The benefits of using a movement brief™ for the workplace.
12:00 - 2:00PM LUNCHEON KEYNOTE AND BREAK
2:00 - 4:00PM Cultural Content Delivery What you will learn in this session?
How to build an inclusive creative team. How to make creative content that’s culturally relevant. Understand channel implications and impact to the creative community.
4:00 - 6:00PM Measurement and Effectiveness What you will learn in this session?
Understand the role of data and the meaning of poly – cultural insight for the future of the marketplace. What is the role of data and analytics within marketing and growth roles? How to develop an effective measurement and effectiveness plan for the total addressable market.
6:00 - 8:00PM DAY 2 CLOSE AND NETWORKING
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